Daniel Fletcher

Daniel Fletcher is a London-based fashion designer, who, after graduating from Central Saint Martins in 2015 launched his eponymous label DANIEL w. FLETCHER. Originally from the North West of England, Fletcher has designed for some of the world’s most prestigious houses including Louis Vuitton, Lanvin and JW Anderson and held the role of Artistic Director for Italian label Fiorucci between 2019 and 2023.  

DANIEL w. FLETCHER was nominated for the LVMH prize in 2017, was a winner of the European Semi- Final of the International Woolmark Prize and named Breakthrough Designer of The Year in the 2020 GQ Men of The Year Awards. After many successful seasons showing his collections on the London Fashion Week schedule, Fletcher took part in Netflix’s ‘Next In Fashion’ series which saw him make it to the final.  

Fletcher produces deeply personal collections that explore British heritage with a focus on tailoring, casual luxury and sustainability. Notable wearers of Fletcher's designs include James McAvoy, Nick Jonas, Tilda Swinton, Alexa Chung, & Robert Pattinson.

 As the newly appointed Creative Director for Royal Ascot, Daniel is responsible for the creation of the annual Lookbook and Millinery Collective; two pieces of inspirational high fashion editorial which aim to entice racegoers to get lost in the magical world of fashion.

Now firmly established in the fashion space, Daniel is set to build on his ‘fan-favourite’ audience success in Netflix’s ‘Next In Fashion’, and reenter the broadcast world as a key opinion leader in fashion and fixture in entertainment.