wax Talent & GAY TIMES deliver Hinge partnership

wax Talent led on talent partnerships and guestlist curation for Hinge’s Not-so-Frequently Asked Questions event activation at Bistrotheque in collaboration with GAY TIMES. 

Guests enjoyed a curated brunch, explored floral symbolism, and connected over key campaign themes surrounding LGBTQ+ dating in the modern age. GAY TIMES spearheaded event production, social media storytelling across their channels, and a suite of editorial coverage on the wider campaign

Talent cast by wax included Char Ellesse, who interviewed attendees throughout the event, creating insightful content on queer relationships for GAY TIMES and her own social channels. Footballer and DJ Monki, and DJ and creator Joel Mignott who both attended and created engaging content on their event experiences and key campaign themes.

Journalist and author Amelia Abraham, was additionally cast by wax to host the event, delivering a speech to consolidate the purpose of the activation, provoking insightful discussions around campaign themes, and creating content across her social channels,

Wider guestlist curation by wax brought together content creators, creatives, real-life couples, and LGBTQ+ charity representatives from Switchboard, London Trans+ Pride, and Micro Rainbow.

In parallel to the activation, wax Talent’s Jamie Lo and Monty Keates partnered on talent campaigns with Hinge, creating witty and authentic storytelling content across their social channels surrounding their personal dating experiences and success stories.

For more information on wax Talent partnerships and vip guestlist curation contact: flora@wax-talent.com