wax Talent & GAY TIMES deliver 360 Netflix partnership

wax Talent and GAY TIMES partner with Netflix to host a star-studded screening and build fan engagement for the launch of Heartstopper Season 3.

This project marks the first 360 activation across the GT Group ecosystem - with Netflix joining forces with wax Talent for vip guestlist curation and casting the event host, and GAY TIMES as their official media partner.

Bestselling author and presenter Megan Jayne-Crabbe was cast by wax Talent to host the exclusive preview of the first two episodes of Heartstopper S3, moderating a surprise live Q&A with GAY TIMES October coverstars Joe Locke and Jenny Walser, along with Heartstopper creator Alice Oseman. GT reported live across their social channels at the event, and ran editorial coverage on a roundup of the evening.

In attendance were vip LGBTQ+ talent curated by wax Talent, as well as fans of the show who won tickets through an online competition on GT social channels. Exclusive talent from wax’s roster were in attendance including Jamie Lo and Theo Walker, and Elle Erasmus, Jacques Lasode, Tobias Cordes and Shiraz Kook from wax’s casting division.

The event hosted recognisable faces, such as Heartstopper executive producer Patrick Walters, presenters Harriet Rose and Josh Thomas, activists Yasmin Benoit and Alex Vasquez, internet personalities Max Selwood, Ilya Selyn, Joel Rochester, Rhys Thomas and Maninder Sachdeva and Drag Race UK stars Kitty Scott-Claus, Kyran Thrax, River Medway and Tia Kofi.

For more information on wax Talent vip guestlist curation and talent partnerships contact: flora@wax-talent.com